You have probably heard about the Google Penguin update which is a Google’s major algorithm update. When Google Penguin update first launched thousands of websites and blogs lost their traffic from Google and also pagerank. Many of websites and bloggers are still trying to increase their traffic and trying to escape from Google Penguin penalty. So if you also have the same problem and your are worrying how to recover your website after Google Penguin update, here’s what you can do to recover your website.
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Step 1: Discover the reason
First you need to discover the reason that why your website’s ranking and traffic is dropped as a result of Google Penguin. The easiest and efficient way to do this is to analyze your website’s traffic data. If your website’s rankings and traffic is decreased significantly in the month of April then there is a good chance to find some answers. Note: Keep in your mind that you are only looking the results of traffic data from Google search engine because Google Penguin only effect traffic from Google search engine and it has no impact over other search engines like Yahoo, Bing and etc. Perfome an analysis of your backlinks because Google Penguin also works on these backlinks of websites and look those backlinks which are unrelated to your niche or unnatural. Google Penguin is likely to flag each of the backlinks(dofollow links) that you got from unrelated niche. If you have dozens of backlinks from unrelated niche websites then you should ensure that you have no more than 2 percent of your backlinks from unrelated niche websites. After Google Penguin, 2 percent is considered as a best practice.
Step 2: Identify the Bad Links
Now you have to identify those links which are bad, junky and unnecessory. So you have to gather a list of your website’s backlinks. Open Site Explorer or Majestic SEO (tools) could insist you to do this. These tools will help you to identify the poison backlinks but we think Majestic SEO is better then Open Site Explorer because it has a larger index of links.
Step 3: Remove Bad Links
As you have identified many bad links in step 2, now it’s time to contact to those websites and ask them to remove those backlinks. Note: Always keep in your mind that they have no option to reject your request to remove backlink. Your request will be hounored.
To request a removal of backlinks, you have to contact to those website’s owner through their “contact us” page. You have to send a removal request to each of the website. I know this is a difficult process and is very time consuming specialy if you have backlinks froms hundered of websites.
Step 4: Start a Fresh Link-Building Campaign
After completing the step 3, you have to start a brand new, fresh link-building compaign with a goal to get links only from related niche websites or blogs. So ow you have to ensure that new links are strong, natural and related to your website’s niche. As we know, great links start with golden onsite content so if you have golden onsite content you will get more and more links. Other methods are also available to get more inbound links (backlinks), some are listed below.
- Submit your articles (posts) to niche-related blogs and top article directories.
- Search websites related to your website’s niche and offer them to write guest posts.
- Submit your posts to ‘Dofollow’ Blogging Communities
- Submit your blog’s RSS feed to RSS.
- Publish images to the Pinterest.
- Participate in forums related to your niche.
- Leave comments on relevant blog posts.